Cleta was created to solve a clear challenge: make campus transportation easier and more reliable for students and university staff.

The project focused on a frictionless journey from start to finish, so users can find availability, begin a ride quickly, and return bikes without unnecessary steps.

What was achieved

• A self-service mobility experience available throughout the day.
• Lower operational pressure for the team running the service.
• Faster, clearer user journeys that improve day-to-day adoption.
• A scalable foundation ready for new stations and higher usage.

Business value for the institution

Beyond mobility, the system makes campus life easier — fewer delays for students, less overhead for staff.

With a more predictable operation and a more reliable experience, Cleta delivers practical value for both service managers and everyday users.